We're Off and Running
The Park have had a busy start to summer with three exciting projects for three different brands; ITV, Marriott Hotels and New Balance.
First up was the launch of the new England One Day and T20 cricket shirts for New Balance working with Mongoose Sport & Entertainment. The idea centred around street cricket and gave cricket fans the opportunity to play with their heroes including Joe Root, Jonny Bairstow and Ebony Rainford-Brent at a warehouse in Peckham. TV, radio, digital, and print press were also in attendance.
Then it was another launch, this time for ITV and the return of ITV2's youth phenomenon Love Island. The Park worked on a London based press stunt- Message in a Bottle- building a giant version of one of the show's icons, and also a fan activation event in Manchester helping to build buzz and anticipation ahead of ITV2's best launch figures ever.
A project with a very different tone was Mindful Miles for Westin Hotels where The Park put on a series of mindful runs for members of the public, press, and influencers around London landmarks. The Park worked with acclaimed author and mindfulness expert William Pullen to curate the day, create content, and help people achieve improved mental wellbeing through running.